Working within an intuitive click-and-drag environment, marketing professionals can map any marketing programme from a recruitment campaign through to winback process. Database selections, message templates, questionnaires and reports are wrapped within an integrated environment designed to create a single 360 degree view of a customer. Functionality includes:
- Selections Engine - create a library of database queries, selecting on any customer-related data. Choose the intuitive design mode or powerful SQL writer to define and refine your segmentation.
- Message Designer - build template text or html emails, SMS, letters and scripts, parameterised to create highly relevant content.
- Questionnaires - construct a powerful customer profile through questionnaires module. Sequenced and definable Q&A database is used to deliver personalised and timely content using Visual Dialog.
- Dialog Designer - click and drag environment used to visually map and automate an ongoing and targeted sequence of contacts with your customer.
- Reports Portal - all marketing activity is planned for and analysed using web-served reports. Slice data and graphically interpret results using powerful design tools.